It used to take 7 touches to close a sale. Now that number has gone up to 16. How can your team find different ways to engage in effective sales conversations to win more customers? The answer is storytelling. If you’re not familiar with this term, you’re not the only one. Mellissa Tong coined this term to illustrate the difference between storytelling and storyselling. Storyselling is to storysell your products/services/ideas through storytelling to inspire action, whether that is to increase market share, build awareness or drive sales. We all know that it takes your customers to like and trust you before they buy from you, and there is no faster way to inspire actions than storytelling. This 90-minute session with Mellissa provides identifying what sets you apart from your competitors, crafting an authentic brand story to connect with your customers and applying StorySelling to your sales strategy to close more sales. A SCORE webinar.
Crafting a Buzz-Worthy Brand Story to Stand Out From Your Competitors
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