Advertising Basics: How to Launch a Successful Ad Campaign

Join us for an engaging session packed with actionable insights to enhance your professional presence. In this webinar, you’ll learn how to identify powerful keywords for your resume and LinkedIn profile best practices for designing business and networking cards that leave a lasting impression, tips for creating a custom-branded email signature, the key differences between taglines and slogans—and how to use them effectively, the art of crafting a six-word memoir to define your unique story and how to perform a personal SWOT analysis to uncover your strengths, opportunities and growth areas. Don’t miss this opportunity to build a compelling personal brand and take your business to the next level! A SCORE webinar.

This business formation webinar is tailored to help entrepreneurs and business owners thoroughly understand the advantages and disadvantages of each entity type (sole proprietor, LLC, s-corp.) from legal separate entities, tax reporting structures, non-tax paying entities, liabilities, asset protection and more. In today's competitive market, choosing the right business entity is more than just a procedural step; it's a strategic decision that impacts every aspect of your operations and long-term success. The need for this webinar arose from observing how frequently new business owners navigate the initial setup phase without a clear understanding of the implications of their choices. The structure you choose affects not only your liability and tax obligations but also your ability to manage everyday operational tasks effectively. Each entity type comes with its unique requirements and benefits, and understanding these can be the difference between flourishing and floundering. Additionally, SCORE will cover essential topics such as government and state registration, agreements, permits and business insurance. Whether starting a new venture or looking to improve an existing one, join SCORE to learn how to establish a strong and compliant foundation for your business. A SCORE webinar.

Join SCORE for the "Launch to Likes" webinar, designed to empower you to establish a strong online presence. This session will cover the basics of launching your digital presence correctly. You will learn the essential steps needed to launch your first website and social media accounts effectively. Ideal for beginners and small business owners, this webinar offers expert insights and practical tips that you can implement immediately. Don’t miss the chance to interact with industry experts during our live Q&A segment. Register now to kickstart your journey in the digital space! A SCORE webinar.

Business Credit is the simplest but most misunderstood aspect of a company’s success. However, in today’s competitive business landscape, it is more important than ever for entrepreneurs to establish and maintain a strong business credit profile. Many will tell you that Building Business Credit is not that important. If so, why do the most successful companies worldwide have hundreds of active trade lines reporting every single month? At the end of the day, Building Business Credit is not just a good idea or an option among many. Rather, it is the lifeblood that positions your business for long-term success! By taking the time to establish and nurture your credit profile, you can position your business for Growth, Sustainability and Profitability in the years to come! Don’t Die…EXPAND! A SCORE webinar.

If you don’t feel confident forecasting your business’ finances, regardless of how long you’ve run your company, this workshop is the answer. It is especially useful for start-ups that don’t have a financial history. Financial Projections Made Easy explains the specific steps to complete the entire forecasting process, focusing on the user-friendly template created by SCORE LA to help determine the financial viability of your business. This workshop teaches attendees how to determine and manage their company's monthly cash flow and provides them with examples of financial projections tailored to their own companies. Attendees also learn how to calculate the amount of cash they need to run their companies.  A SCORE LA webinar.

From Conflict to Connection: How to Navigate Difficult Conversations in a Respectful and Effective Way. Do you know how to react in an effective way when you hear something offensive – either directed at you or at a colleague? Unfortunately, for most individuals, the most likely outcome is this: they say nothing. Either because they are afraid to say the wrong thing or they don’t know what to say. Navigating difficult conversations is essential for building trust and fostering inclusion in the workplace. The problem is that these discussions can feel uncomfortable and overwhelming—especially when emotions run high. This webinar will equip you with the tools needed to approach conflict with confidence and to facilitate meaningful dialogue that promotes understanding and resolution. A SCORE webinar.

Are you struggling to get website traffic that converts into sales and leads? Learn how to increase your website's organic (NO-COST) traffic from Google today! What you will learn from attending this workshop is how to use SEO to Create a bursting pipeline of leads/sales, how to ethically hijack your competitors' Google SEO traffic, the exact strategy we use to optimize websites that become lead generators and how to rank your website on Google using SEO strategies that work. Stop spending money on ads! Brandon Leibowitz, the founder of SEO Optimizers, is hosting this special workshop. Brandon will share the knowledge, tips and techniques he has acquired over the past 15 years. Register for the SEO class today! A SCORE webinar.

One of the key benefits of Building Business Credit is the ability to access Unlimited Funding! With one or more of the 3C’s, you can secure funding from various sources, including but not limited to traditional banks, credit unions, private investment firms and alternative financing options. This can provide you with the capital you need to expand your business through marketing and advertising, invest in new equipment or upgrade technology, hire employees or take advantage of growth opportunities as they arise. According to the Bureau of Labor Statistics, the "#1 Reason for business failure: A lack of capital, cash flow and funding." Don’t Die…EXPAND! A SCORE webinar.

Research says that for every $1 spent on E-Mail marketing, there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If your E-Mail efforts don't pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts. A SCORE webinar.