Diversity in the workplace occurs when a company hires employees from a variety of backgrounds, race, gender, age and religion. A diverse culture in the workforce in general benefits companies in a number of ways. It provides a wide range of perspectives that can be valuable in a number of areas, both tangible and intangible.
When diversity is well-managed, employees feel validated and important regardless of their apparent differences. Feeling valued improves the morale of each worker and promotes positivity in the workplace. In addition, giving employees the opportunity to work with people who bring different skills and views to the table helps them recognize that everyone is important for different reasons.
A workplace with people from different backgrounds and cultures exposes employees to varying viewpoints and ideas. Allowing culturally diverse employees to brainstorm results in a wide variety of solutions that are based upon different experiences and schools of thought. With more ideas to choose from, the chances of finding the best possible final solution is improved.
With many communities becoming increasingly culturally diverse, it is increasingly important that companies mirror the communities that they serve. Companies need to be able to communicate effectively with customers and understand their needs, no matter the customer’s language or culture. Communities and customers also prefer to engage with companies that employ people who are similar to them.
Diversity can be especially important when it comes to a company’s marketing team and marketing efforts.
In an increasingly globalized world economy, marketing teams that are culturally diverse can help companies expand their business in worldwide markets. Understanding the cultural nuances of a company’s target market will enable the company to communicate more effectively, in a way that is accepted within that culture. For example, in Poland, a handshake at the end of a business conversation simply means the conversation is over; it does not mean an agreement has been reached.
A diverse team will be more likely to recognize subtleties and identify facets of marketing efforts that might prove off-putting or even offensive in international markets. Something as simple as color – which is often either considered artistically or is taken for granted – can have an impact on marketing efforts. One scholarly study showed that the colors purple and gray hold opposite meanings in different cultures.
For these reasons and more, consider a culturally diverse marketing team and workforce to be among the greatest assets your business can have. Although workplace diversity comes with some challenges, the benefits more than outweigh the difficulties you may encounter, especially with the use of proper management techniques.
For help incorporating diversity into your marketing and/or workplace environment, contact the Economic Development Collaborative-Ventura County. Conveniently located in Camarillo, California, we’re here to help!