There are some things that business owners must do that are non-negotiable, and that includes advertising. Advertising of all kinds are the simplest way to attract more customers, especially if they are designed and organized effectively. Drawing in consumers can be a struggler for any new entrepreneur – especially if your business is brand new. Many entrepreneurs are scared about promoting their business because they fear that pushing their brand will drive others away. However, with the right tactics, you can advertise your small and growing business successfully. Take a look at these tips from your business consultant in Ventura County, CA.
Small Business Advertising
Develop the landing page.
Landing pages are designed to convert leads. They are a page with a typically high conversion rate, which is designed to provide all the information that a customer needs to see why your business is the right resource for them. Ensure your landing pages are searchable, have clickable call-to-actions, and testimonials that humanize your brand.
Host an event.
What better way to get people through the doors of your business than to host an event! It’s one of the easiest ways to connect to other businesses, get your name out there in the local community, and drive up sales. If a physical event isn’t possible at this time, you can still host an online event through webinars. Provide value by offering incentives and discounts for attending the event.
Leverage social media.
Social media is a wonderful way to boost advertising, whether you choose to do so organically or through paid ads. LinkedIn and Facebook are the two most dominant platforms to utilize successful ads, though work with one or two platforms of your choice where you feel the most comfortable. Share success stories with your community, engage with comments, use infographics, and ask questions that can help you attract more interest to your brand.
There are many ways you can boost advertising for a small business, and these are just three of them. For more guidance on growing your own business, contact the Economic Development Collaborative. Conveniently located in Camarillo, California, we’re here to help and have a free resource guide on how your business can handle the COVID-19 pandemic.
