Build Your Book of Business with These Tips
If you’ve decided to turn your hobby into a monetizing gig, you’ll be looking for customers to purchase your product or services. Encouragement within your community and network is essential to turn your side hustle into full-time work. Before you take the plunge, heed this advice from your business consultant in Ventura County, CA on building your customer base.
Clearly state your message
Consider your hobby, your company, and your values and try to distill all into a singular, clear message. Aim to hammer this message home in every piece of marketing and at networking opportunities. The more clear and consistent you are, the better branding your business will hold.
Get involved with the community
As a small business owner, it can be extremely beneficial to get involved with the local community. Participate in local events, attend networking evenings and get active in social groups. This not only helps to spread your business’s name, but it helps the community to understand the story behind your hobby.
Hold on to your passion
When a hobby starts to become a business, numbers can suddenly get more important than your original passion. Holding onto that passion and excitement of your pastime is key to succeeding in your business. Write in a journal about what you most enjoy about your hobby and read it through every time the stress of work starts to take over.
The transition from hobbyist to entrepreneur is rare and can be difficult. However, with an enthusiastic outlook and expert advice, you can turn your passion into a profit. For more guidance on growing your own business, contact the Economic Development Collaborative. Conveniently located in Camarillo, California, we’re here to help.